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| | THE TOP EXPERTS IN THE FIELD REUNITED AT MONTE VERITÀ IN ASCONA |  | USI organises the World's first Interdisciplinary Conference on Communicating Medical Error According to OMS latest figures, every year worldwide, 43 million of accidents occur in the medical field. The conference organised by the Institute of Communication and Health will promote an in depth academic interdisciplinary discussion on the theme. On Thursday, 21 March at 8.30pm a public event will be held in English with simultaneous
translation in Italian, featuring experts from different fields. More Information. | | | CHAIR BORROMINI 2012/2013 |  | Giorgio Agamben in Lugano with the Lecture Ordinare (to
command) On Thursday, 21 March, the Philosopher Giorgio Agamben, first Chair Borromini for the Academy of Architecture, will hold a lecture entitled Ordinare (to command). The encounter is organised in cooperation with USI's Institute of Italian
Studies and the Dicastero Giovani ed Eventi City of Lugano. More Information. | | | EXECUTIVE EDUCATION |  | Regina Pinna-Marfurt appointed new Managing Director for EMScom Among EMScom first graduates and co-founder of its Alumni Association, Regina Pinna-Marfurt brings to USI a vast professional experience in corporate communication and marketing. She will take office on 15 April will succed Nina Volles, at the helm of the programme since 2004: "I am delighted to take on this new challenge" - stated Regina - "Over the last decade a solid foundation has
been created, and now the aim is to strengthen our presence outside European borders and reinforce our reputation internationally". More Information. | | | AWARD CEREMONY |  | New Harley-Davidson Club Ticino Scholarships to support Ticino's most deserving Students The ceremony will be held on Thursday, 21 March at 11am in front of the main building entrance. The two recipients, nominated by a special commission according to merit, will receive their annual scholarships of CHF 4,000.- in the presence of the President of the Harley-Davidson Club Ticino Augusto Marchi and USI's President Piero Martinoli. More Information. | | | A NEW ISSUE OF FOCUS ON RESEARCH |  | Diversity and Similarity: when marketing gets creative How do we categorise products, especially when it comes to hybrid, innovative and modified for apparently unusual purposes? Understanding how men categorises reality, allows us to develop marketing strategies able to place a product correctly and make it a success. Categorisation is the focus of a project funded by the National Swiss Fund for Scientific Research conducted
by Prof. Michael Gibbert of USI's Institute of Marketing, to whom the latest issues of
Focus on research has been dedicated. More Information. | | | A LOOK AT THE UNIVERSAL EXPO |  | Expo2015 picked Lugano as the first stop for its International road-show On Wednesday, 20 March at 3pm in the Aula Magna of Lugano Campus, Milano's first citizen Giuliano Pisapia and Lugano's Mayor Giorgio Giudici, the Swiss Consul in Milano Massimo Baggi, the president of the Expo 2015 Diana Bracco, Director General of the Expo 2015 Giuseppe Sala and Cantonal Representative Luigi Pedrazzini, will introduce the event, with careful focus on the activities that will take place in Ticino. | | | PNR65: PUBLIC SPACE "CITTÀ TICINO"
OF TOMORROW |  | Economy, Tourism and Territory On Friday, 22 March at 2pm in room C.0.62 of the Academy of Architecture, Charles Barras, Rico Maggi, Antonio Calafati and Enrico Sassi will discuss about issues related to the topic. The lecture is part of the series of public lectures that tackles issues such as quality of the public space and culture of the territory, promoted by the research project of the Swiss National
Science Foundation PNR65, conducted by Professor and Architect Michele
Arnaboldi. | | | UNIVERSITY COMMUNITY AND USI SPORT |  | USI to Engadin Marathon thanks to Fabio Flepp Fabio, a Master in International Tourism student, was one of the heroic participant of the 45th Engadin Marathon
held on Saturday, 9 March on the snows of St. Moritz
and surroundings. Fabio took part in the amateur race on behalf of USI's Sport Service together with other 11.825 athletes and ranked 5,553. He raced for 42 Km with his cross-country skis taking 2h50m29s. Congratulations! Read here the interview with Fabio. |
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Monday,
18 March - 22 March | Communicating Medical Error (COME) | Monte Verità, Ascona | Wednesday, 20 March, 2pm | Company visit organised by USI Career Service:
Ginsana | Ginsana SA, Bioggio | Wednesday, 20 March, 3pm | Lugano 2015: a look at the universal expo | Aula Magna, Lugano Campus | Wednesday, 20 March, 8.30pm | Public Screening
with introduction and commentary by Marco Müller: How much does your Building Weigh, Mr Foster? by Norberto Lopéz Amado & Carlos Carcas (UK, 2010 - 78'), original version with English subtitles | Aula Magna, Canavée Building, Mendrisio Campus | Thursday, 21 March - 8 May | Ficcanaso in the borough: the exhibit on smell in Ascona
| Casa Serodine, Ascona | Thursday, 21 March, 6pm | Lecture by Giorgio Agamben, Borromini Chair 2012/2013
To Command | Auditorium, Lugano Campus | Thursday, 21 March, 8.30pm | Prespectives on Medical Error
A public debate moderated by Paolo Attivissimo with Albert W. Wu, Marcia Day Childress, Brian Stafford and Annegret F. Hannawa (held in English with simultaneous translation in Italian) | Monte Verità, Ascona | Friday, 22 March, 9am | Third clinical research day in the Italian Speaking part of Switzerland | Aula Magna, Civic Hospital, Lugano | Friday, 22 March, 2pm | Public Space "Città Ticino" of tomorrow: economy, tourism and territory | Room C.0.62, Mendrisio Campus |
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