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INAUGURAL LECTURE
Leslie de Chernatony to deliver his inaugural lecture, "Growing Brand Value" Following the first lecture held by Prof. Patrick Gagliardini this past October, the second inaugural lecture of the 2010-11 academic year will be held by
Leslie de Chernatony, Full Professor of Brand Marketing within the Faculty of Communication Sciences. de Chernatony will deliver his lecture, entitled, "Growing Brand Value," on Thursday, December 9th at 5:30pm in the auditorium of the Lugano Campus. The scope of the inaugural lecture initiative is two-fold. First, it enables newly-appointed professors to present themselves and illustrate their discipline and field of research to the academic world and USI community. The inaugural lectures are also an occasion to forge scientific and human links by strengthening ties between the four Faculties, attracting the interests and favoring the exchange of perspectives between colleagues from diverse disciplines.
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APPLICATION DEVELOPED AT USI
NIPPON-multimedia. Technology enables a new way to benefit from four great exhibits dedicated to Japanese culture
Through February 20, 2011, Lugano hosts four major exhibitions and numerous initiatives all about the culture of the Land of the Rising Sun; for this occasion, Tec-Lab created
NIPPON-multimedia, an extraordinary technological support to facilitate the diffusion and understanding of the four exhibitions' themes. The application virtually eliminates technological barriers: PC's, iPhones, smart-phones, iPads, etc can all be used to access the online multi-media. NIPPON-multimedia will be presented to the public and the press on Tuesday, November 30th, at 12pm in the auditorium (Lugano Campus). More information.
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LITERATURE
"Ecrire l'invisible" - public lecture by the Swiss author Pascal Janovjak The Swiss author Pascal Janovjak will hold a public lecture (in French) to present his new novel, L'Invisible (2009). The lecture is scheduled for Thursday, December 2 at 6:30pm in room 250 (Lugano Campus). The lecture-debate will be moderated by Regina Bollhalder, lecturer at the USI Institute of Linguistics and Semiotics
(ILS). The event, organized in
collaboration with Alliance française, will be followed by a refreshment.
More information on the author and his novel. |  |
BSI MEETS THE FUTURE
A prize and a convention for the development of new business in Ticino
How does a business become innovative? And how do you turn an idea into
a business plan? How do you finance the business?
Is it possible to grow an innovative company in Ticino? These topics will be discussed at the first edition of BSI meets the future, which will be held Tuesday, November 30th at 5pm in the auditorium of the Lugano Campus. Launched by BSI in collaboration with the USI-SUPSI Startup Promotion Center and the Tecnopolo Lugano, the event aims to encourage the creation
and establishment of innovative businesses in Ticino. Additionally, to
mark the occasion, a prize will be awarded to the best entrepreneurial idea of 2010 in the Canton Ticino.
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| | - USImpresa Scholarships 2010. Last week, for the sixth consecutive year, students with the best grades in their first year of their masters' degrees were awarded scholarships.
Click here for the names of the winners.
- The Swiss Institute Rome, at its Milan offices, is launching a series of public lectures offered by Università della Svizzera italiana in order to promote and enrich the cultural and scientific dialogue between the areas North and South of the Alps. The first event, entitled, The Construction of Architectural Space, with architect Valentin
Bearth, Director of
the Academy of Architecture in Mendrisio, is scheduled for Thursday, December 9, 2010.
- confronTi 2010, technoscience and innovation: an engine of corporate and regional development. The 2010 edition of confronTi will take place Tuesday, November 30, at Monte Verità in Ascona. The event is organized by the Centre for the Observation of Economic Dynamics of IRE (CODE).
More information. |
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| | - Monday, Nov. 29, 5pm
Graduation Ceremony of the Faculty of
Economics
Aula magna, Lugano Campus - Tuesday, Nov. 30, 8am
confronTi 2010
Monte Verità - Ascona - Tuesday, Nov. 30, 12pm
Press conference presenting the “NIPPON-multimedia” application
Auditorium, Lugano Campus - Tuesday, Nov. 30, 5pm
BSI meets the future
Auditorium, Lugano Campus - Wednesday, Dec. 1, 3.30pm Interview simulation with RSI with Roberta Cattaneo, Head of Training and Human Resource Development at RSI
Room 251, Lugano Campus - Wednesday, Dec. 1, 9.45am Innovative Start-ups in Ticino - what support?
Room 251, Lugano Campus - Wednesday, Dec. 1,
8.30pm Mario Bavi's I tre volti della paura (1963), screening with commentary by Marco Müller Aula Magna, Palazzo Canavée, Mendrisio Campus
- Thursday, Dec. 2, 1pm
Working in the cultural sphere -
Department of Youth and Events - City of Lugano
Featuring Claudio Chiapparino, Head of Dicastero giovani ed eventi - Città di Lugano and of Sotell. Event organised as part of the "Visiting Employers" programme
Room 351, Lugano Campus - Thursday, Dec. 2, 6pm Reviewing the past, looking to the future - RSI between memories and expectations From the RSI archives, an opportunity to discuss the present and the future, with the participation of USI President Piero Martinoli and Denise Fedeli, Artistic Director of the Orchestra della Svizzera italiana.
Auditorium, Lugano Campus - Thursday Dec. 2, 6.30pm Lecture by Swiss author Pascal Janovjak - "Ecrire l’invisible"
Room 250, Lugano Campus |
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